Podcast Episode 72: Gaining Brand Clarity with Alisha Robertson

Welcome back from our extended summer break. While we were away we finished our spring event season for our Patchwork Show and our annual Craftcation: Business & Makers Conference. We’re also going through some changes here at Dear Handmade Life which is why the break was a bit longer than we anticipated. Delilah, my business partner of ten years here at Dear Handmade Life has stepped back to focus on her other business Alta Baja Market which is a market and deli celebrating the flavors and makers above and below the US-MX border. If you’re a regular listener, you can probably guess that this transition has been emotional – not only did Delilah and I run a business together for 10 years but we are also related (she’s the aunt and I’m the niece) so we have literally known each other our entire lives. Although it’s been a few months since this transition began, I’m still quite emotional and although i’m usually very open on our podcast, I’m not quite and may never be ready to share about it but I will say that i’m also excited for these new chapters in both of our lives. Delilah’s other business is hugely successful and has become an amazing center for the local community in Santa Ana. If you’re missing Delilah like I am, you can visit her at Alta Baja Market in the 4th Street Market in downtown Santa Ana. As for me, craft, business and self growth have always been my passions so I’m excited to continue to do the work Delilah and I did together here at Dear Handmade Life along with our current and growing team of creative women who inspire me daily.

Now, onto our episode…

Gaining Brand Clarity with Alisha Robertson Dear Handmade Life Podcast

Today on the Dear Handmade Life podcast we talk with business coach, author and founder of the digital media company, Living Over Existing Alisha Robertson about finding brand clarity. We met Alisha at our Craftcation Conference in 2018 where she taught attendees about branding and content creation. In this episode we discuss how to keep the story of your brand fresh, finding your niche, creating unique experiences with your customers, how to push past fear and anxiety, preparing for big risks, discovering your values and the story of your brand and more.

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Also, we’re giving away access to one of our online workshops (if you win, you can pick whichever workshop you’d like). To enter just leave us a review on iTunes here. We’ll randomly pick a winner and announce them at the beginning of our episode of next month. If you win, just email us to claim your prize.

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