Podcast Episode 77: Multi-avenue Marketing Strategies with Megan Auman
Today on the Dear Handmade Life podcast we’re talking to designer, metalsmith, educator, and entrepreneur Megan Auman about getting and maintaining control over your marketing efforts through multi-avenue marketing. I talk to Megan about what people say you should be doing with your marketing vs. what is actually giving you a return on your investment, the importance of figuring out your marketing goals, creating content to support those goals and measuring the success of your efforts, why knowing yourself AND your customers will help you determine your marketing strategy, how much time you should be spending on marketing plus we share several less common marketing avenues and more!
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PODCAST GIVEAWAY:
Also, we’re giving away access to one of our online workshops (if you win, you can pick whichever workshop you’d like). To enter just leave us a review on iTunes here. We’ll randomly pick a winner and announce them at the beginning of our episode of next month. If you win, just email us to claim your prize.
