Podcast Episode 77: Multi-avenue Marketing Strategies with Megan Auman

Multi-avenue Marketing Strategies with Megan Auman on the Dear Handmade Life podcast

Today on the Dear Handmade Life podcast we’re talking to designer, metalsmith, educator, and entrepreneur Megan Auman about getting and maintaining control over your marketing efforts through multi-avenue marketing. I talk to Megan about what people say you should be doing with your marketing vs. what is actually giving you a return on your investment, the importance of figuring out your marketing goals, creating content to support those goals and measuring the success of your efforts, why knowing yourself AND your customers will help you determine your marketing strategy, how much time you should be spending on marketing plus we share several less common marketing avenues and more!

If you love listening to our podcast, we’d be grateful if you took a second to rate and review us on iTunes. Just click HERE. If you’re not sure how to leave a review, click HERE for directions.


Also, we’re giving away access to one of our online workshops (if you win, you can pick whichever workshop you’d like). To enter just leave us a review on iTunes here. We’ll randomly pick a winner and announce them at the beginning of our episode of next month. If you win, just email us to claim your prize.

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