Workshops are subject to change.
As the marketplace becomes increasingly dense, the ability to quickly and elegantly communicate our brand values to consumers is more important than ever. Yet too many of us are letting our creativity romp untamed, to the detriment of our ability to succeed as a business. We’re launching too many products, trying to stand for too many things, and trying to appeal to too many people. In this action-packed workshop, we’ll be dissecting three successful brands to analyze how laser-focus keeps them on track and connected with their target audience. From product collection and price points to photography and unboxing, we’ll discover what makes these brands tick and learn how we can connect these same dots for our own brands.
Dahling! What you need in your life right now? More caftans! Learn to make a simple v-neck caftan to swan around, the house, the beach – wear it whenever and look FABULOUS. Previous experience using a sewing machine is required.
Indigo Dyeing 101
Learn the basics of hand dyeing with indigo! In this workshop we will explore how to make patterns using ties and clamped resists to create beautiful, one of a kind indigo dyed textiles.
Introduction to Adobe Illustrator
In this workshop you will learn the basics of how to navigate and use Adobe Illustrator. You will need to bring a laptop computer with Illustrator already installed. Mystified and intimidated by this robust program? You won’t be any longer at the end of this fun, hands-on workshop!
Leather Necklace: Stamping and Finishing Techniques
Learn leather stamping and then take it to the next level with finishing techniques including dye and antiquing. We’ll make a necklace with a stamped design and then we’ll finish it with dye or antiquing to bring out the finished design.
How to Deal: Battling Burnout, Finding your Groove, and Taking your Business to the Next Level
Rachel Mae Smith, Tiffany Han, Sharon Fain, Lela Barker
You’ve done the work, you’ve followed the rules, and your business looks bangin’ on paper. Only problem? You’re barely managing to keep your head above water. In this panel, we’ll discuss how to get yourself out of the burnout hole so that you can start making decisions as the CEO of your business instead of being just an employee. We’ll also discuss some of the hard decisions you’ll need to consider to take things to the next level! (Too dire? We can put a more positive spin on it for sure!
Art Journal Play
Do you art journal or want to begin to? All creatives welcome in this class where we’ll gather to play in our art journals. Often when I teach art journaling or creative sketchbooking, I’ve found that there’s never enough time to just relax and have fun actually art journaling. I’ll be bringing lots of supplies to share and be creating in my journals as you create in yours. I’m happy to demo techniques I use and will be bringing numerous finished art journals and sketchbooks of mine for you to look through. Questions welcome! As an avid art journaler, I know how useful a regular practice is to your creative growth, and art journaling can be one of the easiest, most adaptable, and downright fun creative habits to develop. Let’s relax, create, explore new supplies and be inspired together all while playing in our art journals!
Taking Better Brand Photos
Any brand with an online + social media presence knows- good photos are everything! Learn how to step up your styling + photography game, without lots of expensive equipment or props (even an iPhone will work!), and create better photos to make your brand, blog, or business stand out.
Pitching Like A Pro
Get your products in the limelight! Getting media mentions and features are a fantastic and really quick way to get a flood of traffic to your site, meet new customers and make tons of sales! This is one of the most underutilized forms of marketing, but it can be really easy to do if you know the steps you need to take to get your products seen by the right people! While I love social media as a way to promote my businesses, what you’ll learn in this workshop can be done in just several hours a week, a few times a year, unlike social media where you have to show up every day which is exhausting! In this workshop, you’ll learn how to find social media influencers, magazine editors, bloggers and even brick and mortar store buyers to pitch your products to. You’ll also walk away with an email pitching template so you know exactly what to say and when!
The Greenwood Tank
(For sewists wanting to learn to work with knits): The Greenwood Tank (by Straight Stitch Designs) is a great basic tank top, and a great entry pattern for sewists interested in working with knits. In this class we will walk through all the steps of making the tank, from how to set up your machine, what needles to use, what type of stitches to use and more. In addition we will talk about how to make adjustments to patterns. The Greenwood Tank is a fantastic pattern for making alterations to fit your own personal style. Two types of neck and arm binding will be demonstrated.
Intro to Weaving
Weaving is incredibly popular, super fun, and very easy to do! Learn all the basics to create your very own woven wall hangings in just three hours! Learn about different DIY looms, how to warp your own loom, and all of the basic weaving techniques to start and finish your own masterpiece.
Introduction to Tradeshows
Adrienne L Wiley
We’ll discuss the changing landscape of wholesale and how to get the most out of your tradeshow experience. We’re going to talk about choosing a show, booth set up, managing cost, buyer types, tradeshow etiquette, networking, and more.
DIY Painted Ceramics
This is a two-part class. On the first day we’ll learn the ins and outs of working with air-dry clay and basic clay tools to create a statement necklace and/or small bowls that make great salt cellars. Then we’ll let our pieces dry overnight and get together for the second part of this workshop where we’ll paint our projects with a focus on pattern and color. If you’ve always wanted to work with clay and want to get your feet wet before you sign up for a more intensive ceramics class or just want to experiment with clay and paint, then this workshop is for you.
Learn basic techniques and exercises for someone brand new to watercolors. Learn about basic watercolor supplies, and basic techniques like blending, shading, and layering. And make something beautiful in the process.
Social Media 2.0
Tiffany Han, Natasha Martin, Nicole Hudson
We’ve heard all the rules of mastering Facebook, Twitter, Instagram, and Pinterest for creative businesses, but what about the new wave of social media? In this panel, we’ll discuss the advantages and disadvantages of going beyond the standard social media channels, covering podcasting, YouTube, Snapchat, and Instagram Stories. You’ll learn what you need to know to get started, how to take full advantage of it, and what people who are “killing it” wished they’d known when the started.
Sewing: Zipper Pouch
Are you intimidated of sewing zippers? All levels of sewists welcomed, beginners don’t be shy! I’ll teach you my tricks for professional high quality lined zipper pouches you’ll be proud to keep or give as gifts.
Nice + High: Pricing Your Products to Capture Their Full Value
As a community, we’re often selling ourselves short as makers and product designers. Caught between a rock and a hard place, we keep prices low to stimulate sales but those low prices keep equate to meager profits and frequent frustration. It’s time to hop off the hamster wheel and look at product pricing with fresh eyes! Join me for an wisdom-infused workshop that dissects how we communicate value to customers and explore strategies for pricing our products nice and high, capturing the full value of what we create and building a legion of loyal fans in the process.
Have you always been curious about crocheting but felt too intimidated to try? Learn some crochet basics in a casual and fun environment that will set you on your way creating the projects of your yarny dreams! In this workshop, we will cover: how to hold your yarn and crochet hook, how to chain, the single crochet stitch, working in rows and yarn & hook information, like which to buy and what to put in your crochet kit.
Stitched Shibori Indigo-dyed Scarf
We’re more familiar with using rubber bands, intricate folds and wood blocks to create interesting shibori designs, but in this class we’ll use stitches to create resists. It’s a unique way to create controlled imagery that you can’t get with tied or wrapped shibori techniques. Several types of stitches will be covered and students will make their own stitched scarf that we’ll dye in indigo.
Finding Your Special Sparkle
Long before I traveled across Canada teaching workshops for entrepreneurs to learn Branding, Social Media, Business Plans and Photo Styling, I was working full time in Documentary Filmmaking, and doing Portrait Photography. I love people’s stories, and especially love how each person has a unique one, different from the rest.
It’s fitting that my favorite part about my workshop is when I break the ice, strip everyone down to their roots and really help determine what makes each shop owner, each blogger, each yoga teacher unique. I call it “Finding Your Special Sparkle.” In a society sometimes filled with competition, unhealthy comparison and image obsession, I want get back to the basics and help people find what makes them special.
We will get to know each other, determine our Core Values, write personal Mission Statements, and learn how to set effective goals. We’ll even talk about your Craftcation goals and I will make it my personal mission at Craftcation to help hold you rockstars accountable. There will be a heavy focus on being authentic and being kind, because life is always richer when you are those two things.
Super Simple Shirt
A snap to sew, this short sleeve shirt is the perfect springboard to making your own clothes. This lightweight top will be a great addition to your springtime wardrobe! Previous experience using a sewing machine is required.
DIY Contracts for Your Business
I love contracts because they are a tool to create shared responsibility, not to prevent you from getting screwed over. In this workshop, you’ll learn how contracts are a courtesy you extend to others. And how the black and white text of a contract can empower you when emotions run high. You’ll leave with tools and resources to create your contract and confidently hand it over to the other side.
Make Your Own Repeating Pattern by Hand
In this workshop you will learn the principles of pattern design and how to create a seamless, repeating pattern. You will create your own repeating pattern on paper and leave the workshop with a unique design that can be used in a variety of ways – scan it into your computer and make your own phone case, fabric, journal, pillow, and more! Turn it into a background for your website or blog! Post it on Instagram! The sky is the limit with patterns design.
In this class we’ll turn a photograph or drawing into a textural keepsake/piece of art. We’ll discuss ways to transfer your image to fabric, how to choose colors, thread weights that make sense, as well as some basic stitch options to help you complete your project. You could easily add your fabric piece to a pillow, tote bag, or frame it for safe-keeping. Please bring photocopies of the drawing/photo you wish to utilize as you’ll be drawing on top of it.
Being Authentic on Social Media
In a world full of over analyzation it’s hard to both be authentic and for people to trust your authenticity online. Plus, being your true self in the real world is hard enough, but publishing that vulnerability online is even scarier. This workshop will share stories of vulnerability, failure, letting go and learning how to be authentic offline so you can be authentic online.
Reverse Applique & Free Motion Stitching Cowl
Learn the basics of free motion embroidery and reverse applique while you create an amazing cowl that utilizes both techniques.
Adrienne L Wiley
This class is designed for makers who have thought about wholesaling their line, but haven’t made the leap yet. I’ll help you determine if you’re ready to launch a wholesale line and what it takes to get started. We’ll discuss creating a cohesive collection, building retailer relationships, determining who your buyer is, setting prices, creating a linesheet, minimum orders, turn around time, fulfillment and more.
DIY SEO: An Intro for E-Commerce
Do you sell your handmade work online? Want to sell more? Search engine optimization, aka SEO, is the process of tweaking your online shop to help your potential customers find you more easily in search engines. We’ll cover the basics of SEO for e-commerce sites, plus the differences in SEO for Etsy and Amazon. We’ll talk about basic on-page factors, plus an introduction to keywords and how to find them. You’ll also gain a basic understanding of the importance of link-building and customer reviews for e-commerce companies.
Arm Knit Cowl
Learn the basics of arm knitting and create a fabulous chunky knit cowl at the same time. You’ll love the loft and luxury of this arm knit fabric around your neck keeping you warm and stylish on cooler days. Plus, these cowls make incredible gifts! Students will learn the basics of arm knitting, including yarn preparation, casting on, knitting, stopping in the middle, binding off and seaming.
Hand Painted Bead Necklaces
Learn fun techniques for hand painting colorful, richly patterned wooden beads. I will teach how to dip dye, paint and draw on a variety of wooden beads to create a colorful one of kind necklace strung on a lovely leather cord. We will talk about color selection, pattern mixing and design choices.
Walking Photo Tour
Explore the nooks and crannies of downtown Ventura while getting expert photography tips to get the most out of your iPhone or DSLR camera. Sarah will guide you through taking stellar photos on-the-go as well as help you determine how to take your best photos by picking what to shoot, editing, lighting, composition, cropping and styling tips.
DIY Sleep Mask
Create your own DIY sleep mask in this workshop perfect for making sure you catch plenty of Zzzz’s during Craftcation!
Form Meets Function: Designing Line Sheets that Make Buyers Weak in the Knees
Behold the power of a smartly designed line sheet! This important marketing material is the key that unlocks the door to retail. Well-designed line sheets should be visually compelling while helping buyers elegantly navigate a product collection to make quick purchasing decisions. In this engaging workshop, we’ll explore product photography, information formatting, and design details, along with wholesale policy strategy. We’ll also peek at more than a dozen examples of beautifully-designed line sheets to get your creative juices flowing. You’ll walk away inspired and empowered to approach retail buyers and shopkeepers with marketing documents that’ll make them weak in the knees!
Block Printing on Fabric
Learn the basics of carving a block and printing on fabric. Simple shapes can make great patterns, drawing skills aren’t necessary, all levels of experience welcome. Learn about ink, supplies and heat setting your fabric. We’ll be printing yardage and tea towels for you to take home.
Crafty Hand Ornament
Make yourself a personalized hanging ornament/Craftcation souvenir to celebrate your favorite craft. Your ornament can be a basic hand with heart or add a bandaged finger and/or your favorite hand tool. This is a hand sewing and embroidery project using wool felt.
Minimal skill level- advanced beginner- Basic hand sewing skills are needed.
Saturday Night Keynote – Going Beyond: Finding your voice, embracing creative risk, and playing a bigger game (in biz and life!)
It’s easy to feel motivated while you’re at Craftcation, but how do you take that energy BACK into your real life and make things happen? In this talk, branding strategist and podcast host Tiffany Han will walk you through the steps needed to embrace your authentic creative voice, share it with the world in a way that’s fun instead of scary, and find success – in your business AND your life. This talk is part practical tools, part woo-woo emotional stuff, part swift kick in the pants and will leave you ready to go home and make your own brand of magic happen.
Leather Business Card Holder
Learn the basics of hand sewing leather. We’ll make a simple leather business card holder you can use at Craftcation to carry and share your swank business cards with other makers.
Improvisational Piecing in Black and White
Based on the improvisational piecing class I created for CreativeLive, this workshop will explore simple improvisational piecing techniques with a focus on black and white cottons highlighted by pops of color. Students will learn how to set aside rulers and cut directly into fabric to create half square triangles, strips, and other basic motifs. Our exploration will also involve sewing together blocks, adjusting for the discrepancy of sizes( that’s where the pops of color come in), and working with wonky edges to create a spirited top perfect for finishing into a mini-quilt or pillow top.
Writing + Publishing a Craft Book
Twinkie Chan, Malka Dubrawsky, Anne Weil
If you’re thinking of writing a craft book, this panel is for you! We’ll discuss honing in on your book idea, how to pitch to publishers, contracts, self-publishing and aspects of the writing and publishing process.
Craftcation 2017 Souvenir Embroidery Sampler
Commemorate Craftcation 2017 with a souvenir sampler! Inspired by the geometric patterning of mid-century California motifs, designer and maker Robert Mahar’s pattern has been custom printed onto cotton linen fabric that you’ll embellish with hand embroidery. This free form, modern take on a traditional sampler is a fun introduction to classic needlework.
Perfectly suited for beginners, Robert will patiently teach you embroidery basics and a variety of essential stitches. Already feel comfortable with embroidery 101 and just want to join us for a relaxed stitching session with beautiful materials? Please feel free to sign up!
Color Theory for Artists and Designers
This class is all about exploring color theory and color mixing. Individual pigments/colors, color wheels and schemes, paint transparency and opacity will all be discussed. Students will learn how to identify the value, intensity and temperature of color, as well as make a personal color wheel.
Most of the class will be spent mixing hypothetical color combinations and ranges in order to help you discover what color combinations and palettes are intriguing and useful to you. By the end of class students will have a much better understanding about local color and how materials, adjacent colors, lighting, cultural influences, etc. can all impact our perception of color.
Better Together: Building a Community
Rachel Mae Smith, Sarah Khandjian, Sharon Fain, MJ Kocovski
We want our voices to be heard, our creations to be noticed and purchased, and our work recognized. In order to do this well, we need each other. We spend so much time creating, blogging and building our businesses by ourselves that it’s easy to forget that we’re not alone in this journey. In this panel, we’ll discuss how to find your own community of like minded friends, learn practical strategies to connect with other makers and brands, foster collaborations, how to leverage one another’s success to build greater visibility, how to build a mastermind group to keep the momentum going, and grow your audience into an engaged community.
Fabric Scrap Alphas
In this class we’ll be taking tiny fabric scraps and using a simple technique will be machine stitching them together to create letters of your choosing. We’ll discuss design elements, composition and how to approach fabric scraps like paper collage. Once we’ve got our letter made we’ll attach them to a square of fabric, finish the edges and you’ll be ready to turn it into a hanging banner, or attach it to a tote, a pillow or anything you can imagine! Previous experience with a sewing machine helpful.
Branding Yourself On Instagram: Photo Styling, Building A Following, and Growing a Business
Natasha Martin, Rachel Hinderliter
We all know social media is important for our business, but it can be challenging to figure out how to use it in a way that really helps your brand! Learn how to better utilize Instagram to your full advantage, including how to take better photos and create content that your target audience connects with. As creative entrepreneurs, we have so many things on our plates- learning how to use social media doesn’t need to be one them!
For people somewhat familiar with watercolors, learn how to paint lovely things using watercolors with ease.
Stenciled Puffed Paper Garland
Create a strand of beautifully stenciled, sculptural flowers. Anne will show you how to transform simple stencils into 3-D works of art to compliment any party or room. Once you get started, you won’t want to stop making these beautiful pieces!
Getting Right to Work using Adobe Photoshop CC
Come dive into with Photoshop in a workshop designed to have you leaving with a basic knowledge of the Photoshop workspace and tools, including using layers, making selections, basic photo editing, changing image size and resolution, and exporting your images for use on the web or in print. We’ll take a look at the artistic filters and blending modes for creating special effects. You’ll leave with an understanding of image size and resolution, know when to crop vs. scale, and have a chance to ask those burning Photoshop questions you’ve kept to yourself. You’ll use your own laptop and will save all work to your own computer. This will be very hands-on and you’ll leave with a profile portrait that you can use for social media, as well as the skills to edit your own photos for product marketing, social media, and your own website.
You’ll need to have an Adobe Creative Cloud account set up and Photoshop downloaded (you may elect to do a 30-day trial first and that will work for this workshop).
DIY Gamagutchi Clutch
Gamagutchi clutches make super adorable little bags for little items, or quick and easy gifts with personality!
Confessions of an Entrepreneur
Sarah Deragon, Tiffany Han, Rosalie Gale, Nicole Hudson
What’s the real story behind running your own business? In this panel, we’ll talk about the good, the bad, and the ugly that comes along with being your own boss.
This is for you if you are thinking about starting a creative business or have a love/hate relationship with your established one! We’ll talk openly about some of the struggles of having your own business (and why it’s still worth it!).
Hand Lettering For Social Media
Sienne Mascarenas Diaz
Learn the basics of lettering and design for insta-ready photos! This is the perfect class to explore hand drawn lettering and INSTANTLY transfer to digital means. We’ll learn typography basics and how it differs from hand lettering, overly custom letterforms across photos, watermark and more. Come prepared with a quote or words to illustrate, and well as your smartphone!
Recommended: Please make storage space available on your phone to download to photo editing apps.
Responsive Drawing and Doodling
Join in the doodling fun as we practice a technique called “Responsive Drawing”. This is a fun and simple guided exercise where you can experience your creative expression expanding and engaging right before your eyes. Each student will receive previously prepared art papers and will be guided in a hunt and find exercises. Everyone can do this, whether you draw or doodle or not, and everyone is surprised by their own results. It’s especially fun as a group experience, with ideas inspiring more and more. It’s creative stretching in a fun and playful format.
Licensing Your Art or Products
Jessica Swift, Twinkie Chan
If you’re an artist, illustrator or maker and have thought about licensing your designs for mass-production by another company, this panel is for you. We’ll cover all the basics of licensing your artwork or products including compensation, portfolio, presentation + pitching, agents, contracts, planning and protecting your work.
DIY Toiletry Bag/Dopp Kit
Learn how to create this structured yet simple bag, perfect for guys and ladies alike! You will learn how to add a handle, zipper and an inner laminate lining for easy clean up. Once you’re done, you and your toiletries will be on your way home from Craftcation in STYLE.
How to craft a solid newsletter and build your list
Mei Pak, Mallory Whitfield
Focusing only on social media marketing can lead to big problems when algorithms change or platforms go out of style. (Remember Myspace?) In this workshop, you’ll gain an understanding of the importance of building and utilizing your e-mail list. We’ll go over specific email marketing platforms and some of their features. You’ll get ideas for opt-in offerings that you can use to grow your e-mail list, plus we’ll talk about working your e-mail marketing into your overall editorial calendar. You’ll come away from this workshop with knowledge of some metrics to measure your e-mail marketing success, including open rate and click-through rate. You’ll also see why it’s okay to dump those e-mail subscribers who just aren’t that into you.
Embroidered Sugar Skulls
Inspired by the rich visual language of Dia de Muertos, join designer and maker Robert Mahar in creating your own hand-stitched sugar skull. A beautifully macabre illustration (from a 1903 anatomical teaching chart) will serve as our calavera, custom printed on cotton linen fabric and ready for you to embellish with sweet hand embroidered icing.
This is an advanced embroidery workshop, open to students with basic embroidery experience. Robert will teach you how to combine classic and weaving stitches to maximum effect while exploring a modern take on a vintage craft tradition.
All materials (fabric, embroidery floss, hoops and needles!) along with instructional diagrams are happily provided to begin your sampler during the workshop and continue stitching at home. Finished samplers can easily be framed for display or incorporated into other projects (think totes, quilts, pincushions or pillows!)
Learn the wonders of ink, water, and surface tension in this paper marbling workshop. We will use pigment inks and Suminagashi (Japanese Marbling) techniques to create a unique, one-of-a-kind set of note cards and gift tags.
Having it All: the Struggles and Triumphs of Being a Working Parent in the Arts
Anna Joyce, Lisa Solomon, Sonya Philip, Tiffany Han
Let’s get real and discuss the struggles of “Having it All”. Being a working parent in the arts is hard. How do you navigate parenting, running or starting a creative practice and finding the ever elusive “Work Life Balance”? This panel will discuss the triumphs and failures of being a working parent, strategies for time management, ways to cope with feelings of insecurity, guilt and fatigue and ways that we can support each other as parents and creative entrepreneurs.
Reversible Sun Hat
Learn how to make a reversible, floppy sun hat, the perfect addition to your summer wardrobe. You’ll measure your head to determine your hat size and how to increase or decrease the length of the brim to make it totally customizable. Best of all, this sun hat can be made with your two favorite fabrics since it’s fully reversible. This class is great for new sewers and for anyone who needs a stylish hat to wear around Craftcation.
Alternate Revenue Streams for Makers
Megan Eckman, Mei Pak, Ashley Nickels, Kiffanie Stahle
Relying on income solely from product sales is tough! In this panel we’ll go over three ways to bring in alternative sources of income regularly. Ashley will discuss teaching your craft, Mei, KIffanie and Megan will talk about setting up subscription products/clubs and Megan will go over creating kits and patterns. By then end you’ll be inspired with a new idea (or ideas!) and a plan to make it happen to create regular recurring income for your business.
Wool Applique Pennant
We’ll work with wool felt made in the United States to cut and applique a vintage souvenir inspired pennant. Make a lasting decoration for your wall inspired by road trips, wacky tourist haunts and days gone by. You’ll get to cut the letters or design of your choice and sew it all together.
Learn basic iPhoneography skills and put what you learn to work through a photo challenge. Sarah will cover what to do before you shoot, how to edit photos and which apps to use, cropping, lighting, composition, styling tips and how to silence your inner critic.
Chalk Lettering Typography
Sienne Mascarenas Diaz
Learn the basics of lettering and design with chalk! This is the perfect class to learn to create original gorgeous type and transfer techniques to enhance your chalkboard signs for your booth and your brand. Show off your work with enticing, pop-out chalk lettering!
Finger Knit Statement Necklace
Learn how to create this fabulous, modern fiber necklace. Use beautiful variegated yarn and finger knitting to make a unique statement necklace. Add metal fittings, chain and clasp for a finished look to your piece.
Be Your Own Niche
Every business, like every person, is unique. Learn how to stop looking to other creative business owners for inspiration, and get to the heart of what makes YOUR business unique. We’ll get inside the head of your ideal customer, and get to the heart of WHY your business exists. You’ll come away from this workshop with an understanding of the importance of digital storytelling, plus an action plan for which social media & digital marketing platforms you should be focusing on for YOUR business, and which to set aside. By the end of this workshop, you’ll have a basic editorial calendar with content buckets, and a plan of action for sharing your brand’s story online.
Crafting Improv Circles
Circles have an almost unexpected feeling on a quilt top. We’re used to squares and rectangle and their combinations, but a circle reads as especially new and different. This is even more true with an improvised circle.
In this workshop we’ll learn how to craft a pieced circle without the use of measuring tools or templates and explore different possibilities for combining those circles into blocks.
If you’re interested in taking your improvisational skills to the next level, this workshop is for you!
Creating a Business Plan
When I first launched my photography business about 8 years ago I skipped the Business Plan and went straight to a flashy website and nice logo. I wanted to be in the big leagues, but when I started doing photography for large businesses and magazines and didn’t have the backbone of a Business Plan, I nearly quit photography. We’ll cover the importance of crafting a Business Plan, and highlighting Core Values, Mission Statements and Marketing Evaluation. It’s not always the most fun part of starting a business, but it’s a necessary (and often skipped) part!
Learn time honored Japanese sashiko techniques to mend and repair damaged textiles. Students are encouraged to bring an article of clothing they’d like to repair. If they don’t have an article of clothing they can still practice the techniques on swatches of fabric or use the time to embellish another article of clothing.
How to Defeat Copycats
If you are running a successful creative business, you’ll encounter copycats. They’ll make your blood boil and disrupt your productivity. In this workshop, you’ll get an action plan that you can follow anytime a copycat crops up. So you’ll be able to call your friend and rant, but then take action and keep your business moving forward.
Watercolor Mantras + Meditation
Sienne Mascarenas Diaz
In our busy Craftcation schedule, take the time to relax and meditate through a creative mindful watercolor practice. This class is perfect for any level, including those who’ve never tried watercolor because all you need is to be present and PLAY! Connect your breath, your heart + soul and your vision in this simple, colorful meditation in a painted mantra to take on YOUR journey. Recommended: yoga mat, comfortable cushion or towel to sit on.
Easy and Efficient Ways to Automate your Business, Create Systems and Hire Help
Do you want to make more sales but you’re not sure how to keep up with production and shipping? You might be wearing all the hats in your business now, but you know it won’t last. The time to scale up is waaaaay before when your business grows. In this workshop, we’ll bust through several myths and roadblocks with outsourcing and hiring help (like how it’s completely untrue that you need to have consistent sales before you hire your first production assistant). You’ll be given my top list of resources (apps, software and tools) that put your business on autopilot so you can focus on the things you love or are good at doing.
Watercolor quilting is a workshop that truly inspires us to explore our inner painter and our inner quilter! In this dynamic workshop, we will first use paint on fabric to create watercolor-like designs and patterns, and then we will focus on free-motion quilting to create shadows, outline and texture. This class inspires true creative freedom with its multi-media approach, and it also offers a fresh perspective on free-motion quilting.
Tiny World Pincushion
In this two-part hand sewing workshop, you’ll make your very own tiny world pincushion. We’ll create unique “tiny worlds” using thrifted tea cups, hand embroidery, and gorgeous felt. The joy is in the details when making each tiny hilltop unique, the options are endless! Basic hand sewing skills are needed; minimal skill level/advanced beginner. This is a hand sewing and embroidery project using wool and wool felt.
DIY Decorated Floppy Hat Workshop
Sarah Khandjian, Rachel Mae Smith
Get ready for summer with your own pretty floppy hat! Rachel and Sarah will lead a craft workshop where you will learn fun and easy ways to customize a floppy hat using painting, stamping, stenciling techniques and more. Each attendee will leave the workshop pool ready with their own finished hat.
Easy Crocheted Daisy Chain Crowns
Learn how to make a cute and colorful flower crown using the most basic crochet technique: chains! This workshop is for open to crochet beginners and first-timers and will cover crochet basics such as how to hold your yarn and crochet hook, how to crochet chains, and the very simple slip stitch. With the addition of some pompoms, beads, sequins, or rhinestones, you’ll be able to wear and take home a whimsical new accessory!
iPhone Product Photography
Whether you are a creative trying to share your work, sell product or offer a service great product photography will help you stand out, grow your audience, and boost your sales. This workshop is all about using what you got to make beautiful, crisp images with your smart phone. It’s a quick, accessible, and powerful tool. We will explore tips and tricks to get the best quality images out of your smartphone, simple tools to help make your images pop, making a mini portable home studio and different apps to edit our photos so they are both Instagram and retail ready. Using your smartphone to take your own product photography can save you lots of time, energy and money.
The Power of Pinterest
For anyone doing business online, the power of Pinterest cannot be underestimated. Many people, even those highly experienced in social media marketing, often misunderstand Pinterest, because it is NOT primarily a social media tool. It is a social shopping SEARCH ENGINE. In this workshop, you’ll learn the difference between Pinterest and other social media platforms. You’ll learn specific SEO tactics to improve your search visibility within Pinterest, plus you’ll get an intro to the basics of Promoted Pins. You’ll also come away with an understanding of the specific types of visual content that perform well on Pinterest and how to create these graphics.
HomeMade Beauty Care
Beauty care products from your kitchen are good for you and the planet. You will mix body butter out of cocoa butter, shea and coconut oil. Learn how to make a hand-sani that uses alcohol as a base. And mix up an inflammation tamer made from essential oils. Be surprised by the nourishing ingredients in your kitchen that will nourish your skin and cut the chemicals out of your daily routine. If you are sensitive to smells please be mindful to yourself when signing up for this class.