I’ve been using email marketing to communicate with my audience for over 20 years. In the beginning I had no idea what I was doing, my emails broke all the design and marketing rules (not in a good way). Eventually…
“What am I supposed to say?” This is what I hear from so many makers who finally get on board to build an email list when I ask them if they’ve sent their first email yet. I get it! Maybe…
One of the best things about the fact that I started my creative business before social media existed is that no one had to convince me of the benefits of email marketing. It was one of the only ways I…
I was elated as my toddler Luca bent down and scooped sand from his tiny shovel into his finally overflowing little purple plastic bucket. He’d been stopping every 3-4 feet on our beach walk to shovel one, VERY small scoop…
Join us for five life-changing days in the charming seaside town of Ventura, CA for our annual makers and small business conference: Craftcation, our nationally-recognized conference for small business smarts, creative craft workshops and social gatherings. WE BELIEVE IN……
ok…. confession time…. Confession time… Writing this newsletter has been on my TO-DO list since November 2022. Yep, the woman who preaches about getting your goals totally failed at making this newsletter happen for THREE MONTHS. Initially this was supposed…
We are entering the busiest time of year for makers…. Between craft fairs, pop-ups and online orders, the fourth quarter is not just hectic but it’s the time when most small creative businesses make up to 40% of their revenue…
Editors Note: We’re excited to welcome Amanda Salem, the Director of Content Marketing at Constant Contact to the Dear Handmade Life blog for a series of blog posts to help you market your creative business. When I first started my…
Editors Note: We’re excited to welcome Amanda Salem, the Director of Content Marketing at Constant Contact to the Dear Handmade Life blog for a series of blog posts to help you market your creative business. When I first started my…
Editors Note: We’re excited to welcome Amanda Salem, the Director of Content Marketing at Constant Contact to the Dear Handmade Life blog for a series of blog posts to help you market your creative business. When I first started my…
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