You’ve got great taste. You know what looks good. You know what you want. So why doesn’t your online presence reflect that?
Do you wonder why some Instagram photos get hundreds of likes or certain blog posts spread like wildfire?
Do you look at photos on blogs, websites, and social media and wish you too had the skills to create awesome photos?
All the time, money, and effort you put into your products, blog posts, and overall online presence are wasted if your photos aren’t eye-catching, on brand, and awesome.
Your photos are the first thing your customers see. Great photo styling is essential to making an amazing first impression as well as keeping your customers engaged and coming back.
If you’re looking to take your blog, social media, or product photography to the next level, then Photo Styling 101 is absolutely for you.
In this workshop, Rachel Smith of The Crafted Life shares everything she’s learned about taking the great photos that have helped her business grow from a hobby to a full-time job.
- How to communicate your brand through your photographs
- What makes good styling and why it’s important
- How to compose a well-balanced photo and create social media-ready images
- How to photograph a project, step-by-step
- How to source and use props to enhance your photos
- How to choose the perfect background for any project or product as well as how to create your own unique backgrounds
- How to create a studio at home and on a budget
- Basic editing and DSLR camera skills including choosing the right settings and lighting
- How to take great photos with your iPhone
You can start the course anytime after your purchase and go at your own pace.
Chapter 1: Introduction to Photo Styling
We’ll start by exploring the elements of photo styling and why it’s essential for your creative business. Then we’ll go over photo styling examples, both good and bad, and discuss what makes strong styling. Downloadable worksheets and resources:
- Styling analysis worksheet
- Photo critique exercise
Chapter 2: How to Define Your Brand
Weak branding can make or break your business. You’ll learn what branding is, how to define yours and why your photos must reflect that vision for your business. We’ll offer you top branding do’s and don’ts along with lessons to ensure your branding is strong and clearly defined. Downloadable worksheets and resources:
- Branding identification
- Branding analysis
Chapter 3: How to Source and Use Props
Props are an essential aspect of photo styling but if they aren’t used correctly they can turn your brilliant idea into a photo-fail. You’ll learn how to build your own prop closet on a budget and get creative ideas for prop storage and organization. Plus, we’ll share resources to find props along with key do’s and don’ts. Downloadable worksheets and resources:
- Prop closet inventory checklist
Chapter 4: How to Create Perfect Backgrounds
You don’t have to shoot on a white background! We’ll explore options like linen, wood and colored wrapping paper and offer up tips to create your own unique backgrounds. We’ll compare and contrast photos with varying backgrounds to illustrate how the wrong one can negatively impact your photo. Downloadable worksheets and resources:
- Background checklist
Chapter 5: DSLR + iPhone Camera Basics + Photo Editing
We’ll delve into the basics (ISO, aperture, and white balance) of shooting photos with a DSLR* camera. Your iPhone can shoot and edit amazing photos, too; we’ll show you the easy way to master the techniques. *If you don’t have a DSLR camera, don’t worry there’s still a lot of information in this chapter for you. Downloadable worksheets and resources:
- DSLR camera and iPhone exercise worksheet
Chapter 6: How to Build Your At-Home Photo Studio
Creating a photo studio at home does not need to break the bank. We’ll show you how to do it so you can achieve professional looking photos. We’ll cover how to set up your studio, different shooting angles, the ideal time of day to shoot, and you’ll discover the perfect spot to take photos. Downloadable worksheets and resources:
- Finding your perfect space and time in your at-home studio exercise
Chapter 7: Balanced Photo Composition
Setting a focal point, filling the frame, adjusting your subject or position, and making sure the finished photo looks balanced… these are essential elements of photo composition. We’ll go into detail on all of these areas as well as teach you how to achieve balance in color, feel, and positioning in your photos. Downloadable worksheets and resources:
- 11 questions to ask yourself about composition when you look at your photos
Chapter 8: How to Set-up a Photo Shoot from Start to Finish
We’ll take you through every step of a photo shoot from start to finish including scheduling and planning, taking the photos, editing them in Lightroom, and publishing and promoting your finished photos. Downloadable worksheets and resources:
- Photo checklist
Chapter 9: Conclusion and Resources
We’ll provide helpful resources to create stellar photos and we’ll review everything you’ve learned.
Congratulations! You’re ready to create awesome on-brand photos!
About the instructor:
Rachel Mae Smith lives in Portland, OR. She loves do-able DIYS and strives to make crafting easy, fulfilling and fun over on her blog The Crafted Life. Her work has been featured on Design Sponge, Good Housekeeping, Better Homes and Garden, Martha Stewart Living, and more. When she’s not pinning pictures, or brushing glitter out of her hair, you can find her exploring and Instagramming all things colorful.