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10 Ways to Boost Craft Show Sales
Business Tips

10 Ways to Boost Craft Show Sales

ByRachel Potucek May 29, 2015June 9, 2017

Editor’s Note: We were so excited when Patchwork Show vendor Rachel Potucek of The People’s Soap Company asked if she could share some of the insights she’s learned about vending at craft shows with our Dear Handmade Life readers. Rachel’s…

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Are you tired of waiting to find your business bes Are you tired of waiting to find your business besties? 👯‍♀️ 🎨The crew who gets the struggle of being a creative, of not wanting to work a crappy job or have a passionless career to pay the rent, of wanting to be accepted just as you are and not have to worry about how cool you look or if you snorted when you laughed or told a dumb joke or were a big dork in school. These are the people who prefer big talk over small talk any day. They’ll tell you the truth even when it’s hard. Ready to meet your cohort of creatives besties? They’re waiting for you at Craftcation next April where you’ll spend five days at the beach in California with me (and your future besties) and get to: • Feel welcome as your wonderful and weird self by hundreds of strangers. • Spend time with people who value art, authenticity and a growth mindset. • Have your pick of over 200 craft & business workshops, wellness activities and social gatherings. Discounted early bird registration is open now! ❓Have questions? ❓Wondering if Craftcation is right for you? 📣Send me a DM! If you’re ready for a life-changing week with the most inclusive and welcoming community, JOIN US! #craftcation #ineedavacation #craftersgonnacraft #makersgonnamake #crafty #beachvacation
If you want the easy road… choose something el If you want the easy road… choose something else to do for a living with a clear path, a 401k, and steady paycheck. Those things are probably pretty great. I don’t know as I’ve never had them but what I’ve had is the true joy of paying my bills doing what I love for the last 20+ years. And for me, the ups and downs (and some of those downs were SO low, I almost threw in the towel MANY times) of being a creative business owner have been worth it. It took me a long time and I learned everything the hard way through trial and error. But you, don’t have to! I’m here to help. Ways I can help you for FREE: 🎧 Over 150 episodes of our podcast featuring business advice from inspiring successful creatives. 💻 Hundreds of our blog posts with solid actionable advice to help you start of grow your business. 📱 Thousands of posts and videos here on social media with tips and stories to inspire you. For an investment into serious mentorship and a quicker way to your goals: ✨ The Club is our members-only community for creative small business owners to get practical business skills, goal-getting guidance, mindset shifts + support and accountability to discover and take your next big leap. Join the waiting list via our bio link. 🌴 Craftcation is our life-changing conference beach in California featuring over 200 craft and business classes and lots of social gatherings to connect, educate and foster community. Discounted early bird tickets are available now. #smallbizlife #smallbusinessowner #smallbusinesssupport #smallbiztips
Relatable? Drop an emoji! 📣BTW: 🗓Today is th Relatable? Drop an emoji! 📣BTW: 🗓Today is the last day to apply for our fall @thepatchworkshow season! Apply via our bio 🔗. Our fall Patchwork Show schedule: 🏖 Long Beach @marinestadium 10.29 ☀️ Ventura @downtownventura 11.5 🌆 Tustin @oldtowntustin 11.12 🌉 Oakland @jacklondonsq 11.18 🌳 Redwood City @cityofredwoodcity 11.26 🎨 Sebastopol @sebastopolarts 12.2 🛳 San Pedro @craftedportla 12.10 #shopsmall #shopsmallbusiness #smallbiz #craftshow #patchworkshow #craftfair #craftmarket #makerfaire #makermarket #communityovercompetition #communityevent #longbeach #sebastopol #oldtowntustin #sanpedro #oakland #jacklondonsquare #marinestadium #redwoodcity
Rather be getting crafty than making content for I Rather be getting crafty than making content for Instagram? READ THIS ⤵⤵⤵ Same friend, same. I used to spend HOURS searching for trending audio, scripting & shooting reels and writing captions for Instagram. After lots of trial and error I now I have a real strategy I use to plan, create and post here on Instagram. I’m able to conceptualize and create a month’s worth of posts in a day and I love never having to wonder... What should I post today? I’ve got it planned out and my posts support my business goals. I’m ready to share it all with you in our new course debuting next month, 📱 Instagram for Creatives 🎨 where you’ll learn to confidently create and plan on-brand content that builds your community and business on Instagram. Join the waiting list via our bio 🔗. This course is years in the making and I can’t wait to show you the behind the scenes of how I manage two accounts and over 30k followers.
Einstein said, “There are only two ways to live Einstein said, “There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.” If it’s not obvious, I choose the later. Here’s to my 47th year on this planet and every beautiful, sad, funny or confusing moment. Thank you to all the people who have loved and supported me and made life more interesting. Ever grateful for it all. P.S. - Last year I started this birthday tradition of making a slideshow of myself through the years. The idea behind it is to destigmatize self-celebration. Why shouldn’t we toot our own horn? The answer is, we should! Birthdays are the ideal time to look at yourself with the eyes of someone who adores you. YES, you can (and should) adore yourself! We’re taught that self-love makes us conceited & that it’s a bad thing but loving yourself is actually pretty selfless. Hear me out! If you love yourself, you’ll embrace the best parts of you & share them. When you share those parts with the world, you make it a better place! It’s scary to put yourself out there but you can’t let that little voice hold you back. Think about the artists, musicians, actors, chefs, writers etc. who inspired you, made you see things from a new perspective, caused you to swell with emotion or made you feel less alone. I bet every single one of them wrestled with their inner critic. How much less magic & beauty would be in the world if they gave in to that voice saying, “what makes you think you’re so special?” etc. If you want to get me a birthday present, it won’t cost you a dime. Comment below with something you love about yourself. It can be a talent, accomplishment, natural gift etc. It can be BIG or tiny (if you’re proud of yourself for getting out of bed today despite feeling anxious/depressed, that’s something to be proud of & love about yourself and it isn’t tiny). Sometimes the smallest things can feel like mountains. Get to it! I can’t wait to celebrate YOU today! #innerwork #innercriticbegone #impostersyndrome #movingforward #keeponkeepingon #birthdaywishes #smallbizsupport #smallbusinesssupport
What can you expect at Craftcation 2024? ✨Five What can you expect at Craftcation 2024? ✨Five life-changing days at the beach in California. 🎨💻Over 200 craft and business classes taught by industry experts. 😍Lots of social gatherings to connect, educate and foster community. As multi-year alum @marshmueller said... “Craftcation has this effect… when you walk through the door it’s almost like a magical transformation.” Holly and all the other alums and newbies... we can’t wait to see you next April! Discounted early bird registration is open now! #craftcation #craftconference #smallbusinesssupport #smallbizlife #artconvention #craftconvention #makersformakers

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