Editor’s Note: A few months ago we released our first line of physical products here at Dear Handmade Life. True, we’ve designed a few things in the past (die-hard DHL’ers may remember our Patchwork Show mugs, totebags and even the one issue magazine we did?). But, this was different. We put months of planning, designing and strategizing into it. One of the things I focused on heavily during that pre-launch phase was branding and unboxing. As our friend Angie explains below, social media has made packaging and unboxing experiences essential parts of the branding puzzle for makers. I did tons of research on packaging, freebies to include etc. and one of the things I discovered was custom branded tissue from noissue.
Aside from noissue‘s easy ordering process, their low minimums are what drew me in. I’m so excited to that they’ll be present at our next Craftcation Conference with treats in the gift bags for attendees and… my favorite part of this partnership… our co-branded custom tissue paper that will be used to wrap purchases in our Craftcation Conference pop-up shop! I’ve got tons of love for noissue but when I was chatting with our friend/Craftcation Conference presenter/Patchwork Show vendor Angie Chua of bobo design studio at our Oakland Patchwork Show last fall, she mentioned that her custom branded tissue paper source was noissue. I asked her to join us on the blog to share her experience with noissue and thoughts on the importance of packaging and unboxing with you. -Nicole S.
Custom Branded Packaging Giveaway!
To celebrate noissue‘s recent addition of custom soy ink stickers and compostable mailers to their already rad custom tissue, they’re giving away a 250 custom branded tissue sheets, compostable mailers and soy ink stickers to one lucky reader!
To Enter: Leave a comment on this post sharing a brand whose packaging or unboxing experience wowed you. Contest ends on 3.15.19. A single winner will be notified by 3.22.19 via Instagram DM so be sure to include your Instagram handle in your comment.
Now, on to Angie.
There is the age-old saying, “you only get one chance to make a first impression.” As an emerging, product-based brand, this saying is fuh’realies! I’m here to share with you how I thoughtfully think about my first impression by creating a killer unboxing experience and using custom branded elements from one of my all-time favorite vendors- noissue.
Hi, I’m Angie, and I’m the founder, heart, and soul of bobo design studio. I create wanderlust inspired goods for the bohemian rebel. I love to inspire and encourage folks to get out and explore the world around them.
I am grateful to have been able to share a little bit about my approach to branding and business with the Dear Handmade Life family and their readers in a previous blog post discussing social media, and on the podcast where I chat with Nicole about taking and owning big risks. I want to take a hot min to touch on this again as it bears reinforcing.
My Approach to Branding
After working with Lela Barker of Lucky Break Consulting (and Craftcation Conference presenter!) and going through her Brick House Branding course, I looked at my business, my brand, and the products I made in an entirely new way. I often led with product first, and while it makes sense to have a killer product, if you don’t know how to talk about your brand or product and get people to care, that product might as well not exist. For bobo, I think very carefully about sharing the story of my brand. I paint a picture for my audience. With words and pictures, I infuse that story with sights, sounds, and smells that evoke the feelings of adventure. Lela has taught me that I don’t want to just sell merchandise, I want to set a mood and create context.
One of the most cost-effective and impactful ways I do this is with packaging, specifically branded tissue paper. I discovered the brand noissue about a year ago and was able to create affordable branded tissue to wrap all my goods. One of the big things that drew me to them was that I could order in low minimums. A lot of branded tissue companies make you order ten plus reams, and that just wasn’t feasible for me from a cost or storage perspective. I know what you are thinking. Why spend money on branded tissue paper that the customer throws away? Let me dive into this.
Why I spend the extra money on packaging.
When I make decisions about products, I always answer these three questions.
- What does it mean to me? Packaging is essential to me because I care about my products. I want to find ways to protect my goods when I ship or bag them up for the customer. My packaging needs to be high quality, look nice AND be functional. I can’t tell you how many times I got off-the-shelf tissue from Target only to have it tear easily, be too small, or look cheap when putting an order together. It instilled little confidence that it would survive a day in a paper bag while a customer is out shopping, or that it would hold up on a long trek across the country in a poly mailer.
- What does it mean to my customer? The unboxing experience has become an event. People get excited to open their goodies and see how they were packaged with love. They can immediately see the care that was put into their order. Having branded tissue makes it feel like every order is a little present. And everyone loves presents! It also opens the door for people to share their “omg look what I got and how cute it was packaged” item with others online. That is free press and eyeballs on your brand that cost no extra time for you.
- What does it mean for my brand? It gives me a chance to continue subtly telling my story. I can infuse my brand colors, design elements, prints sayings… noissue elevates bobo design studio in a tangible way for only pennies per order. Why miss out on the opportunity to make that more significant impact?
Working with noissue has been so easy. I create a design, upload it, and get a proof within a couple of hours. I get updates during each step of the printing process and have it shipped relatively fast. If I need to reorder, it’s one click.
I instantly knew I was going to be forever #teamnoissue when I wrapped an order up for a customer at my storefront, only to have them come back in one hour later and ask for extra tissue so that they could put it up in their cubicle. I’ve had people tag me on social media showing how they re-used their paper for gifting, and people make their own “unboxing” videos for their friends to show off the packaging. This tells me a couple of things:
1. The paper is good enough to reuse which is a nod to the quality of it.
2. People appreciate the details of a well-designed paper/packaging.
3. They remembered me. So much so to take the time to share with their friends, tag me, and come back to my store. Just by doing that I’ve made a customer for life.