Podcast 138: Brand Aligned Content with Gabriella Layne-Avery
What if instead of thinking of social media as an obligation, you thought of it as an opportunity that allowed you to connect with your ideal customer and have fun? It’s possible! In today’s episode Content Strategist & Creative Director Gabriella Layne-Avery shares the techniques, mindset and insight you need to transform your relationship with social media into something that serves your business, your community and you.
Click the play button below or search for Dear Handmade Life on your favorite podcast app to listen.
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PODCAST GIVEAWAY:
Also, we’re giving away access to one of our online workshops (if you win, you can pick whichever workshop you’d like). To enter just leave us a review on iTunes here. We’ll randomly pick a winner and announce them at the beginning of our episode of next month. If you win, just email us to claim your prize.
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![When I was in high school I worked at a vintage store. It was my dream to work there. When some dreams come true, you see all the cracks in your fantasy but in this case it’s was pretty darn near perfect.
I dressed the mannequins (pretty sure that’s where my short stint as a Hollywood costumer 10 years later came from). I reorganized the store any way I wanted (finally a place for my OCD to shine). Window/store displays were 100% mine (my childhood obsession with dioramas came in handy). I got a discount and first pick of everything that came in.
My bosses were an “old” (to me at 16 year old although they were probably only in their 20s or 30s) couple of punk rockers with bleached hair and tattoos that looked like they were done with a blunt needle and ink from a ballpoint pen.
I was a Catholic school girl who wore plaid skirts and white button up shirts from 9-3 Monday-Friday but after school and on the weekend, I dressed like I’d just come out of a time machine from the 1950s and smoked cigarettes as I rung people up while Iggy Pop blared from the boombox on the shelf behind the counter.
It was a magical time when I look back with my rose-colored glasses. There were moments of magic but also feeling scared being in the store at night alone, wondering if my bosses thought I was doing a good job and spending hours cleaning (spraying Windex and rubbing spots with a paper towel) garbage bags full of clothes my bosses dropped off from their hauls at the by-the-pound wholesalers.
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