Podcast Episode 113: Marketing for Makers: Starting from Square One with Nicole Spaulding

Veering off from our usual interview format, this unique episode is a LIVE unscripted coaching session with our Operations Manager, Nicole Spaulding.

I brought in Nicole to join me on the podcast so I could answer her questions as she embarks on starting her handmade business, Hot for Color. I learned how to run my creative business the hard way, through trial and error, and I love consulting and coaching other makers to shorten their learning curve.

I share insights about:

  • Where to start when building your online presence
  • Branding basics
  • How to determine your marketing sweet spot
  • How personal to get and boundaries on social media, as well as how often to post and how to engage with your community
  • How to start with a newsletter from square one
  • Newsletter content ideas
  • Sourcing blanks and production

Some things we mention:
Hot for Color
TSC Apparel
Alpha Broder

If you love listening to our podcast, we’d be grateful if you took a second to rate and review us on iTunes. Just click here. If you’re not sure how to leave a review, click here for directions.


Also, we’re giving away access to one of our online workshops (if you win, you can pick whichever workshop you’d like). To enter just leave us a review on iTunes here. We’ll randomly pick a winner and announce them at the beginning of our episode of next month. If you win, just email us to claim your prize.



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