Today on the Dear Handmade Life podcast we’re talking about finding your ideal customer with Craftcation Conference presenter Olivia Omega and drinking Punkin’ Drublic beer from Coronado Brewing Co. We discuss the value of analytics and going with your gut, demographics vs. psychographics and how to: research who your ideal customer is, target your messaging to reach them, know if you’re marketing to the right customers, be authentic with your marketing and more!
Also, we’re giving away access to one of our online workshops (if you win, you can pick whichever workshop you’d like). To enter just leave us a review on iTunes here. We’ll randomly pick a winner and announce them at the beginning of our October 12th podcast episode. If you win, just email us to claim your prize.