Today on the Dear Handmade Life podcast we’re talking about storytelling and your business with Michelle Khouri and drinking Strawberry Rhubarb Sour Ale from the Great Divide Brewing Co.. We chat with Michelle about how to: unearth your brand narrative, implement it into your marketing strategy to connect with your audience, assess metrics, the trend of imperfection on social media, authenticity and more.
Things we mention: one of Nicole’s favorite TV show: Insecure, Simon Sinek’s 3 Circles Branding Methodology, our business and maker’s conference: Craftcation and our modern maker’s festival Patchwork Show.
Also, we’re giving away access to one of our online workshops (if you win, you can pick whichever workshop you’d like). To enter just leave us a review on iTunes here. We’ll randomly pick a winner and announce them at the beginning of our December 7th podcast episode. If you win, just email us to claim your prize.