Today on the Dear Handmade Life podcast I’m talking about marketing strategies for creatives with Mélissa Peng of Curly Executive and Camellias and Curls. Mélissa and I chat about how her corporate background and formal education inform her work helping creative small business owners with marketing, defining your ideal customer, her path to purchase strategy and more.
P.S. – You can Mélissa’s Path to Purchase worksheet that we talk about here.
P.P.S. – Scroll down to get TWO FREE MONTHS of Skillshare (one of our favorite places to take classes online) for free!
GET TWO FREE MONTHS OF SKILLSHARE!
This episode is brought to you by our friends at Skillshare. Skillshare is an online learning community with thousands of classes for creators, entrepreneurs, and curious people everywhere. You can take classes in graphic design, illustration, business, photography and just about anything creatives like us want to explore.
If you’re getting excited about new marketing strategies for your business listening to this episode, check out:
Branding Still Isn’t Everything: Marketing for Artists: Learn the Top 5 Marketing Mistakes Artists & Creatives Make with Craftcation presenter Mallory Whitfield on Skillshare.
I’m a Skillshare subscriber and am currently taking Professional Practice In Illustration: Following a Creative Brief & Executing An Assignment with Craftcation alum Lisa Congdon.
If you know me, you know how important I think it is to always be learning and growing your skills – heck, that’s one of the reasons we started Craftcation! Skillshare helps you keep the learning going all year long! Aside from the huge selection of classes, one of my favorite things about Skillshare is how affordable it is – right now, it’s less than $10 a month! But, you lucky listeners can get two months free! That’s right, Skillshare is offering Dear Handmade Life listeners two months of unlimited access to thousands of classes for free. To sign up, go to skillshare.com/handmade.
Also, we’re giving away access to one of our online workshops (if you win, you can pick whichever workshop you’d like). To enter just leave us a review on iTunes here. We’ll randomly pick a winner and announce them at the beginning of our episode of next month. If you win, just email us to claim your prize.