Podcast Episode 22: What the produce industry can teach creative businesses with Alfonso Cano

This week on the Dear Handmade Life podcast we’re drinking Copper & King’s Apple Brandy and talking to Alfonso Cano the produce director for Northgate Gonzalez Markets about what the produce industry can teach creative businesses. We asked Alfonso to join us on the podcast because Delilah and he have spent many a night talking business and she was amazed at how much she learned about our business from someone who was in a totally different area of business. Alfonso shares his many “Alfonso-isms” like “act like a duck” and “think of your product as a time bomb” as we chat with him about working smart instead of working hard, what happens when you have your dream job, competition, staying humble, consistent branding, why your prices are not negotiable, credibility, how to be a good manager and so much more. Curious of why you should act like a duck in your business? Click below to listen.

Have a suggestion for a drink, topic or guest you’d love to see featured on our the Dear Handmade Life podcast? Let us know by leaving a comment below.

P.S. A few things we mentioned in the podcast you may want to check out: Northgate Markets, the This American Life Episode featuring Cole Lindbergh, our podcast episode and blog post on mastermind groups and Alfono’s Instagram.